Bank Muscat: Bridging 1,000 Kilometres in Real Time
Bank Muscat: Bridging 1,000 Kilometres in Real Time
“What started as a dream of opening a digital screen portal between Muscat and Salalah has come true — children and families on both ends connecting, waving, and sharing laughs.”
Khalid Al Awad — Bank Muscat
The Video Window installation at Mall of Oman, Muscat — connecting visitors to Salalah live
Watch: The Bank Muscat x Video Window city portal connecting Muscat and Salalah in real time
Connecting Two Cities Separated by Desert
Muscat and Salalah are over 1,000 kilometres apart, separated by Oman’s vast desert interior. During the annual Khareef season, large numbers of visitors travel south to experience Salalah’s cooler climate — yet the two cities remain worlds apart in terms of daily connection. Bank Muscat wanted to bring both communities together in a meaningful, public-facing way.
- Geographic distance of over 1,000 km between Oman’s two major population centres
- No existing public installation connecting citizens in real time across the country
- A need for an experience that felt genuine, spontaneous, and accessible to all
A Live Portal Between Two Cities
In partnership with Mubashir Technology, Bank Muscat deployed Video Window to create a persistent, always-on video portal — one screen at Mall of Oman in Muscat, and a corresponding screen at Attin Square in Salalah. Anyone could walk up and interact with someone on the other side of the country, live and in real time.
- A continuous, real-time video link between Muscat and Salalah running throughout the day
- A public-facing experience requiring no logins, apps, or setup from participants
- The first city portal installation of its kind anywhere in the region
“Visitors reacted with surprise and delight — waving, dancing, and holding up signs for the camera. Some in Muscat’s summer heat were visibly envious of the cooler Khareef weather on the other side of the screen.”
Bank Muscat — Muscat–Salalah Portal Launch, July 2026
| Genuine human connection at scale — families, children, and strangers across 1,000 km waved, laughed, and interacted spontaneously through the live portal. | A landmark first for the region — the first installation of its kind in Oman, placing Bank Muscat at the forefront of experiential, tech-driven community engagement. | Strong community resonance, with clips shared widely on social media capturing the public’s genuine surprise and delight at the experience. |
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Why Video Window
What Made This Possible
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Context
Timed for Khareef SeasonThe installation ran from 22 July to 17 August 2026, coinciding with the peak of Salalah’s Khareef tourist season — when the south of Oman draws large numbers of visitors from Muscat and beyond, making the connection particularly meaningful to the public. As Oman’s largest bank by assets with more than 170 branches nationwide, Bank Muscat used the portal to reinforce its “Better Everyday” brand promise through an experience that resonated directly with local communities. |
Learn More
Discover how Video Window and Touchpoynts can connect cities, communities, and organisations with always-on live video portals.