Growing Pains Across a Distributed Team

As CID Group expanded across multiple UK sites and grew their offshore team in the Philippines, maintaining seamless communication became increasingly difficult. Traditional video conferencing tools added friction rather than solving it — every interaction required scheduling, setup, and links.

• Geographic separation between UK offices and the offshore Philippines team
• Delays caused by reliance on scheduled calls for simple interactions
• Lack of spontaneous, informal conversations that build team culture
• Difficulty maintaining a constant sense of presence across locations

Always-On Connection with Centralised Control

CID Group implemented Video Window — an always-on video connection that keeps teams visually and audibly present throughout the workday. With no logins, links, or scheduling required, the barrier to communication was removed entirely.

• Always-on portals providing full-screen, real-time connection across all sites
• Centralised admin control for easy multi-site management
• Extended seamlessly to the offshore team in the Philippines

What the Team Values Most

• Knock-Knock: Instant, unscheduled chats that feel as natural as tapping someone on the shoulder
• Always-On Portal: Constant presence across all teams throughout the workday — no switching on, no setup
• Centralised Control: Simple, unified management across all UK sites and the offshore team from one place

Built on Accessible Equipment

CID Group runs Video Window on a clean, off-the-shelf hardware stack — straightforward to deploy and easy to manage across multiple sites.

• Standard 55” non-touch screens
• Mac Mini
• Logitech MeetUp